Top Travel & Tourism Websites in Bulgaria

Name: Top websites in Bulgaria (Travel & Tourism)
Creator: Semrush
License: https://smr1.webtoolz.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Bulgaria, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.93M

36.48%1.43M

63.52%2.5M

↑40.01%

↓16.35%

Direct

grabo.bg

2.25M

7.32%165.05K

92.68%2.09M

↓12.9%

↑38.81%

Direct

bdz.bg

1.5M

11.07%165.81K

88.93%1.33M

↑27.98%

↓35.96%

Direct

bgtourism.bg

771.84K

2.65%20.49K

97.35%751.35K

↑4.24%

↑206.18%

Direct

pochivka.bg

599.15K

16.44%98.52K

83.56%500.63K

↑18.21%

↓38.84%

Search

wizzair.com

594.96K

53.91%320.73K

46.09%274.23K

↑28.78%

↓7.01%

Direct

ryanair.com

411.58K

48.1%197.96K

51.9%213.62K

↓10.94%

↓19.03%

Direct

airbnb.com

360.77K

51.1%184.37K

48.9%176.4K

↑18.83%

↓23.98%

Direct

esky.bg

344.3K

23.04%79.33K

76.96%264.98K

↑33%

↓23.08%

Direct

skyscanner.net

337.87K

36.46%123.18K

63.54%214.69K

↑11.57%

↓12.12%

Direct

flightradar24.com

334.16K

43.23%144.47K

56.77%189.7K

↑8.17%

↑6.55%

Direct

getyourguide.com

332.17K

27.46%91.2K

72.54%240.96K

↑12.94%

↑49.92%

Direct

obilet.com

318.28K

19.21%61.13K

80.79%257.15K

↑32.63%

↑9.24%

Direct

tripadvisor.com

281.64K

42.53%119.8K

57.47%161.85K

↑3.81%

↓34.23%

Search

union-ivkoni.com

229.6K

19.57%44.93K

80.43%184.67K

↑33.68%

↓21.88%

Direct

lot.com

224.97K

5.25%11.82K

94.75%213.15K

↓28.42%

↑275.82%

Direct

bohemia.bg

199.44K

22.98%45.83K

77.02%153.6K

↓39.37%

↓39.15%

Direct

time.is

178.31K

19.65%35.04K

80.35%143.27K

↑8.74%

↓32.66%

Direct

burgasbus.info

164.86K

9.06%14.93K

90.94%149.93K

↑14.14%

↓47.74%

Direct

emerald.bg

157.84K

27.75%43.8K

72.25%114.04K

↑120.66%

↓45.43%

Direct

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Key Insights on Top Travel & Tourism Websites in Bulgaria on July 2026

As of July 2026, booking.com leads Travel & Tourism in Bulgaria with 3.93M monthly visits. Its audience skews mobile-first (36.48% desktop / 36.48% mobile), and traffic is up month over month 40.01% and down year over year -16.35%. grabo.bg holds second with 2.25M visits and a mobile-leaning mix (7.32% desktop / 92.68% mobile), while bdz.bg ranks third with 1.5M visits.

Across the leaders, wassertemperatur.site is the most mobile-first (100% of visits), whereas bulgaria-hotels.com is the most desktop-reliant (100%). Momentum favors letour.fr in the latest month (3,643.6%), while seatemperature.net shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 60 of the top 100 sites are direct-led, 39 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Bulgaria