Top Apparel & Fashion Websites in Australia

Name: Top websites in Australia (Apparel & Fashion)
Creator: Semrush
License: https://smr1.webtoolz.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Australia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

myer.com.au

11.9M

24.27%2.89M

75.73%9.01M

↓8.9%

↑13.25%

Direct

shein.com

7.13M

34.1%2.43M

65.9%4.7M

↑2.82%

↑50.02%

Direct

theiconic.com.au

6.19M

29.83%1.85M

70.17%4.35M

↓19.51%

↑24.74%

Direct

davidjones.com

5.28M

30.3%1.6M

69.7%3.68M

↑0.71%

↑17.66%

Direct

cottonon.com

3.78M

29.77%1.12M

70.23%2.65M

↓19.59%

↑49.38%

Direct

uniqlo.com

3.65M

28.73%1.05M

71.27%2.6M

↓14.65%

↑14.65%

Direct

jd-sports.com.au

3.06M

24.54%749.86K

75.46%2.31M

↑16.86%

↑30.59%

Direct

threads.com

2.67M

36.95%987.1K

63.05%1.68M

↑17.79%

↑439.31%

Search

kookai.com.au

2.56M

15.16%388.28K

84.84%2.17M

↓2.2%

↑79.16%

Direct

glassons.com

2.54M

32.95%835.54K

67.05%1.7M

↓1.46%

↑37.9%

Direct

depop.com

2.29M

55.16%1.27M

44.84%1.03M

↓19.09%

↑42.6%

Direct

zara.com

1.71M

34.42%587.49K

65.58%1.12M

↓19.59%

↑37.03%

Direct

dissh.com.au

1.66M

10.8%179.57K

89.2%1.48M

↑27.59%

↑51.91%

Direct

lululemon.com.au

1.66M

31.54%523.15K

68.46%1.14M

↑12.8%

↑26.99%

Direct

asos.com

1.65M

30.57%505.89K

69.43%1.15M

↓15.99%

↑8.96%

Direct

peteralexander.com.au

1.57M

19.17%300.05K

80.83%1.26M

↑28.76%

↑422.34%

Direct

princesspolly.com.au

1.51M

45.6%688.54K

54.4%821.44K

↓24.97%

↑38.85%

Direct

forevernew.com.au

1.49M

16.11%240.76K

83.89%1.25M

↑6.64%

↑18.41%

Direct

hm.com

1.47M

30.82%453.16K

69.18%1.02M

↓14.92%

↑13.65%

Direct

bestandless.com.au

1.36M

15.31%208.79K

84.69%1.16M

↓25.8%

↑67.92%

Direct

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Key Insights on Top Apparel & Fashion Websites in Australia on June 2026

As of June 2026, myer.com.au leads Apparel & Fashion in Australia with 11.9M monthly visits. Its audience skews mobile-first (24.27% desktop / 24.27% mobile), and traffic is down month over month -8.9% and up year over year 13.25%. shein.com holds second with 7.13M visits and a mobile-leaning mix (34.1% desktop / 65.9% mobile), while theiconic.com.au ranks third with 6.19M visits.

Across the leaders, thepurseaffair.com is the most mobile-first (96.46% of visits), whereas factorie.com.au is the most desktop-reliant (66.98%). Momentum favors thepurseaffair.com in the latest month (212.05%), while hermes.com shows the steepest pullback.

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 97 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Australia